9 Ways You Can Create Powerful Inbound Marketing Content

9 Ways You Can Create Powerful Inbound Marketing Content

So how do you beat your competitors in inbound marketing? You create inbound content that rocks and drives customers to you. Do this and when the time comes to buy, not only are you in their mind, but you’ve influenced the way they think about their problems and the potential solution.

Here are 9 ways you can create inbound content that rocks.

  1. Avoid white noise marketing! You have a ‘top ten dream customers’, right? Why not create buyer personas then research the companies using Google and LinkedIn and build specific content that reflects their organisation and the influencers and decision makers you are targeting? This will differentiate your message from the background noise of marketing spam.

  2. Use visual content. visual marketing has seen a massive increase in importance over the last 12 months. Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets in 2014 and 39% of B2B buyers identified that they share infographics on social media frequently.

  3. Find technology to help. Automated marketing platforms remove a lot of the heavy lifting from content creation, delivery and nurturing.

  4. What content, when, and why? Build a content distribution process based on the different stages of awareness building. Create content and customise the style depending on the delivery channel.

  5. No products. This is first-touch. Work from the assumption that these people aren’t in the market yet. If they are, you’ll still be engaging them with compelling, thought provoking content.

  6. Easy to digest. Be concise. Use links and bullet points to make your inbound content easily consumable. People like to know what they’re getting. “10 ways you could be missing out on social media marketing opportunities” is a very compelling message.

  7. Easy to access. Don’t bog your targets down with unnecessary hurdles to reach your content. No long sign-up forms.

  8. Fresh and original. Don’t rehash old marketing collateral, or repost from Twitter. Do your research and get writing.

  9. Download our free eBook for more great inbound ideas. Get started today.

Follow these simple suggestions and you’ll be well on your way to creating compelling inbound marketing content to generate sales and marketing leads for your business.

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