-
6 Secrets to Powerful Content for Lead Generation
If you've been trying to generate leads using inbound marketing, you'll already have learned that creating powerful inbound content takes a lot of work. Not just the work you put into individual pieces of content, but the intense schedule of blogging, social posting, content offers, emails etc. You need to be sure that your hard work will count, and that means attracting leads.
-
Integrating Inbound Marketing with Outbound Sales is Essential
People say outbound lead generation is dead (cold calling and the like). You’ll also have heard a lot about inbound marketing and how buyers complete 57% of the buying process without salespeople.
Here’s the rub, not only is outbound marketing alive, but in many ways it’s better than ever.
Why?
Because if you integrate them properly, Inbound Marketing makes Outbound more powerful. Learn how in our guide to hybrid marketing.
-
Why Hybrid Lead Generation Creates Better Sales
Businesses generating 60% of their leads online are two times more profitable than those generating less than 20% of their leads online.
(Source: Hinge Research Institute)
Inbound lead generation and inbound marketing work by helping your potential customer in a subject area they’re already interested in.
In the world of the Internet, buyer’s self-educate. When they have a problem and need to diagnose the cause, their first stop is Google.
