Make your first impression count.
Your website is the first chance potential customers will have to see what your business is made of. It’s the tool you will use to convert visitors to leads, and leads into customers.
Strong website design is a critical facet of your inbound tactics. To attract leads and win new customers with inbound marketing and hybrid lead generation, you’ll need:
- A great look: compelling visual presentation is essential to a successful inbound lead generation website
- Great content: because content is the voice of inbound marketing
- Clear, compelling calls-to action (CTAs): you want prospects to give their details in exchange for your information
- Good search engine optimisation: because 75% of users never scroll past the first page of search results
- Mobile optimisation: is critical to a great user experience and good search engine optimisation
- Back-end analytics: allow you to capture information about your visitors and leads that can inform your lead generation strategy
- A fresh, engaging, informative and helpful blog: that is easy to use for you and your visitors (B2B companies that blog generate nearly 70% more leads per month than those that don’t)
- The ability to adapt content, forms and CTAs on the fly: to keep up with your evolving lead generation strategy
And all of this will be supported by compelling content and a consistent brand.
This is where we come in. Nexusb2b can help you create or optimise your website, content and the look of your whole brand, based on proven inbound marketing best practices, to attract and convert potential new customers for your business.