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The Hidden Risks of Intent Data
While intent data provides valuable business insights, relying too heavily on it without considering other aspects of marketing analytics may skew perceptions and strategies. In this discussion, we will explore why it's crucial to balance intent data with a holistic approach, ensuring that your marketing efforts are both effective and sustainable.
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Why RoR is Your Best Strategy for B2B Success
In an era where trust, customer experience, and long-term engagement are key differentiators, Return on Relationships (RoR) is a critical measure of B2B sales and marketing success. RoR goes beyond transactional sales and short-term revenue gains to focus on the long-term value of relationships with customers, partners, and stakeholders
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Planning Cluster Topics for Inbound Campaigns
Planning a digital content strategy can be difficult. Visualising how content fits together and influences the journey a lead will take through your website is critical. Using the Cluster Topic approach, where a central piece of content is supported by shorter, complementary topics designed to appeal to a range of related issues, is a powerful way of grouping content for everything from digital marketing campaigns to your website.
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How B2B Marketers Are Using ChatGPT to Write Marketing Blog Posts
As a B2B marketer, you know that content marketing is a critical component of your overall strategy. And, one of the most effective types of content marketing is blogging. But, creating high-quality, engaging blog content on a regular basis can be a challenge. Fortunately, ChatGPT can help. In this blog post, we'll explore the fundamentals of how B2B marketers can write blog posts with ChatGPT.
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Why ChatGPT Might Be The Tool B2B Marketing Has Been Waiting For
With the rise of artificial intelligence and machine learning, companies have an opportunity to revolutionize their marketing departments. ChatGPT is a powerful tool that can be used to analyse large amounts of data and generate insights that can help companies make informed decisions. We look at how ChatGPT could revolutionise your marketing department.
