8 Tools to Transform Your Website into a Lead Gen Engine
Your website can be so much more than just an information portal, it can be an effective Inbound lead generation tool. There are various tools readily available, that you can use to improve your website right now. 1) SumoMeshows you where visitors to your website are clicking, and where they are not, through the use of heat maps. SumoMe also offers Smart Share which optimises your sharing options on a page by page basis and a light box pop -up that activates when a visitor is about to leave your site to encourage them to subscribe.
What Marketers Need to Know About the New European Data Regulation
The European Data Protection Regulation is widely expected to pass, with some amendments, into European law as early as January 2018. This Regulation has the potential to radically alter the way business is done for all kinds of organisations, and not just in Europe. Now is the time to begin preparations. The current proposal for data breach fines stands at €100Million, or 4% of global revenue, whichever is higher. Clearly, not many of us are in a position to absorb that kind of punishment. So what do you need to know?
Why Audience Segmentation is Essential to Successful Inbound Marketing
Audience segmentation is essential to ensure your Inbound Marketing is targeting real potential customers. So, how do you do effective audience segmentation to win more Inbound Marketing leads?
Is Twitter's new algorithm bad news for marketers?
Social posting on Twitter is critical to your inbound marketing lead generation success. On Wednesday 10th February 2016, Twitter made the long anticipated announcement that it would be would be changing its algorithm. This change will partially dictate how content is displayed to the user. So, is Twitter's algorithm change bad news for marketers? Will the change affect how you use Twitter for your Inbound Marketing content?
7 Ways to Create Effective Calls-To-Action
Calls-To-Action... So what are they? If your latest piece of content, be it email or blog post, is the bait to attract new visitors (or visitors to become leads) then the Call-To-Action (CTA) is the hook. It needs to be sharp, concise and effective. A CTA is a link to an offer for your reader, a clear way for them to receive something in return for clicking through.