-
Is Linkedin's Sponsored InMail Worth The Money?
You are probably already using Linkedin for lead generation and for getting some of your content out there. So is Linkedin's sponsored InMail worth the money in B2B Lead Generation? Or are there more suitable alternatives for your lead generation investment?
-
Is Twitter's new algorithm bad news for marketers?
Social posting on Twitter is critical to your inbound marketing lead generation success. On Wednesday 10th February 2016, Twitter made the long anticipated announcement that it would be would be changing its algorithm. This change will partially dictate how content is displayed to the user. So, is Twitter's algorithm change bad news for marketers? Will the change affect how you use Twitter for your Inbound Marketing content?
-
7 Ways to Create Effective Calls-To-Action
Calls-To-Action... So what are they? If your latest piece of content, be it email or blog post, is the bait to attract new visitors (or visitors to become leads) then the Call-To-Action (CTA) is the hook. It needs to be sharp, concise and effective. A CTA is a link to an offer for your reader, a clear way for them to receive something in return for clicking through.
-
10 Ways to Increase Audience Engagement on Social Media
How do you increase audience engagement on social media? Let's take a look at 10 quick and simple ways you can build social into your Inbound strategy to win more leads.
-
6 Secrets to Powerful Content that Wins Leads
If you've been trying to generate leads using inbound marketing, you'll already have learned that creating powerful inbound content takes a lot of work. Not just the work you put into individual pieces of content, but the intense schedule of blogging, social posting, content offers, emails etc. You need to be sure that your hard work will count, and that means attracting leads.
