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5 Ways to Lose a B2B Lead Straight Away
The sales pitch is your chance to take a lead and begin to turn it into something tangible, and your initial approach is the key. Get this wrong and the lead, along with the business, is gone. Here are five ways you can lose a B2B sales lead straight away.
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5 Key Lessons From Successful Social Media Campaigns
Successful social media campaigns have the ability to generate an enormous amount of traffic and revenue, but what exactly makes a "successful" strategy? Learn five key lessons you can take from real, successful social media campaigns (B2C) that took the internet by storm.
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6 Ways Twitter Drives Your Inbound Marketing Strategy
Need more website visitors? Increase traffic and improve your customer's experience by using Twitter as part of your inbound marketing strategy
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How to generate leads for Internet of Things (IOT) solutions - Part 1
How do you generate leads for cutting edge technologies like Internet of Things (IOT), when your proposition is not yet defined (because your solutions aren't either), or you don't have a fully realised route-to-market.
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6 Epic Social Media Marketing Fails (and how you can avoid them)
Social media marketing for B2B lead generation is an amazing tool to bring your marketing messages to the attention of the wider world. However, if you don't know how to create an effective B2B social media strategy your brand (and you!) can suffer terrible consequences. Here are some social media marketing pitfalls (B2B and B2C) you need to avoid.
