-
What Marketers Need to Know About the New European Data Regulation
The European Data Protection Regulation is widely expected to pass, with some amendments, into European law as early as January 2018. This Regulation has the potential to radically alter the way business is done for all kinds of organisations, and not just in Europe.
Now is the time to begin preparations. The current proposal for data breach fines stands at €100Million, or 4% of global revenue, whichever is higher. Clearly, not many of us are in a position to absorb that kind of punishment. So what do you need to know?
-
Why Audience Segmentation is Essential to Successful Inbound Marketing?
Audience segmentation is essential to ensure your Inbound Marketing is targeting real potential customers. So, how do you do effective audience segmentation to win more Inbound Marketing leads?
-
Is Linkedin's Sponsored InMail Worth The Money?
You are probably already using Linkedin for lead generation and for getting some of your content out there. So is Linkedin's sponsored InMail worth the money in B2B Lead Generation? Or are there more suitable alternatives for your lead generation investment?
-
Is Twitter's new algorithm bad news for marketers?
Social posting on Twitter is critical to your inbound marketing lead generation success. On Wednesday 10th February 2016, Twitter made the long anticipated announcement that it would be would be changing its algorithm. This change will partially dictate how content is displayed to the user. So, is Twitter's algorithm change bad news for marketers? Will the change affect how you use Twitter for your Inbound Marketing content?
-
10 Ways to Increase Audience Engagement on Social Media
How do you increase audience engagement on social media? Let's take a look at 10 quick and simple ways you can build social into your Inbound strategy to win more leads.
