How to Leave Strong Sales Voicemails That Get Results
Leaving strong sales voicemails is difficult. Often, your message will be dismissed as an unsolicited sales call and deleted. All of your efforts should go into getting the sales message across in a manner that engages the listener to the point where they don’t feel ‘sold to’ and are motivated to call you back. Here are some pointers for delivering strong sales voicemails that get results.
- Leave a message: Sound obvious? Modern telephone systems employ a caller display system so your number will pop up in the missed call box. If no message has been left then it begs the question: Why the call? Do this a few times, and your calls may well be ignored.
- Use a script: It sounds like a sales failure, but having a well-crafted script will allow you to get over your point clearly and concisely. The trick to using scripts is not to read them verbatim, but to put them in your words as you read. This creates a more natural flow to the delivery and prevents you sounding robotic (which will make your message ‘salesy’ and disengaging). Clarity, confidence and a natural, conversational pitch are the bedrock of strong sales voicemails.
- Set times: You are a business person ringing another business, so inform them when you will be calling them back. You are busy, they are busy, so set a timetable that suits you. Encourage them to make the call back by supplying times that you are available to discuss the matter.
- Keep it short: A long rambling message is the last thing a busy person wants to endure so keep it short and to the point. Try to work with a length of 45 seconds as a maximum to maintain your listener’s interest.
- Finish with a question: Ending a sales voicemail with a standard request for a call back is likely to be ignored, so end the message with a question. This will encourage your contact to return the call with the answer you require. Plus, a discussion has been started on their terms, so the conversation has a different emphasis.
- Leave your number: Leave it clearly, slowly and repeat it. A rushed telephone number is likely to be misunderstood or even ignored.
- Use their name: The use of a person’s name gives the impression of familiarity, or at least shows you have had the forethought to research it. Use it once when leaving a message as it personalises the call (too many times makes you sound aggressive). One extra point on this: be mindful of the culture you are calling into. For example, some retail environments traditionally use formal forms of address (Ms Smith, Mr Jones, etc.); same when calling military and Government establishments. This familiarity (known technically as synthetic personalisation) is also less acceptable in some geographies, such as Japan and parts of SEA.
- Avoid selling: Your business will not thrive by attempting to market and sell via voicemails. Present the prospect with something of interest and get their attention with a value statement on how you have worked with other clients. You want to capture their attention and pique their curiosity, you’re not trying to win the order.
- Be different: Every company you contact has something in common with yours, and that is the receipt of sales calls. Many will be the same mundane speech about how good products or services are. Change that attitude, be bright, be breezy. Be interesting, be different, and drive that callback.
Strong sales voicemails are your opportunity to introduce your company and what it can offer. They are a powerful tool that will enhance your business profile, if you follow the tips above.
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