7 Powerful B2B Technologies to Supercharge Your ABM Marketing Campaigns
The right B2B marketing technology is a great foundation to any ABM campaign. Here are some powerful technologies that can support B2B marketers in key stages of successful ABM marketing campaigns.
IDENTIFY HIGH-VALUE ACCOUNTS: There are several technologies that can help B2B marketers identify high-value accounts, including: LinkedIn Sales Navigator: LinkedIn Sales Navigator allows you to create custom lead lists based on various filters, including company size, industry, and job title.
- Bombora: Bombora is a B2B data provider that uses intent data to identify accounts that are actively researching topics related to your products or services.
DEFINE YOUR IDEAL CUSTOMER PROFILE: Here are some technologies that can help B2B marketers define their ideal customer profile: ZoomInfo: ZoomInfo is a B2B contact database that allows you to build custom lists of leads based on various filters, including job title, company size, and industry.
- Clearbit: Clearbit is a B2B data provider that allows you to enrich your lead data with information about company size, industry, and job title.
DEVELOP PERSONALISED MESSAGING: Here are some technologies that can help B2B marketers develop personalized messaging:
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Terminus: Terminus is an account-based marketing platform that allows you to create personalized messaging for specific accounts or groups of accounts.
- SalesForce Marketing Cloud Account Engagement: Marketing Cloud Account Engagement powered by Pardot is a marketing automation platform that allows you to fill your sales funnel with high-quality leads using powerful marketing tools.
ENGAGE DECISION MAKERS: Here are some technologies that can help B2B marketers engage decision-makers: Engagio: Engagio is an account-based marketing platform that allows you to track the engagement of specific accounts and individuals across multiple channels, including email and social media.
- Drift: Drift is a conversational marketing platform that allows you to engage with decision-makers in real-time through chatbots and live chat.
MEASURE SUCCESS: Here are some technologies that can help B2B marketers measure the success of their ABM campaigns:
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Adobe Marketo Engage: Adobe Marketo Engage is the world’s largest marketing automation platform, combining automation, content, lead development and account-based marketing.
- Adobe Marketo Measure: Adobe Marketo Measure is a marketing attribution platform that allows you to track the ROI of your ABM campaigns by attributing revenue to specific accounts or campaigns.
Overall, there are many technologies available to support B2B marketers in their ABM efforts and these are just a few examples. The key is to identify the technologies that align with your specific goals and strategy, and to leverage them in a way that maximizes their impact.