Is Linkedin's Sponsored InMail Worth The Money?
You are probably already using Linkedin for lead generation and for getting some of your content out there. So is Linkedin's sponsored InMail worth the money in B2B Lead Generation? Or are there more suitable alternatives for your lead generation investment?
2 Secrets To Supercharge Your B2B Telemarketing
Telemarketing is still a vital component of any B2B lead generation strategy. Here are two B2B telemarketing secrets we've learned that can have a powerful, positive effect on your outbound lead generation success.
How B2B Telemarketing Lives and Dies By Context
Success at anything is about recognising the context you are operating within and tailoring your approach to maximise results. There's no point in ignoring the peculiarities of your situation and stubbornly pushing on. Far more effective is investigating and analysing the market and political context you are operating within, then re-strategising accordingly. So, how can you apply this principle to your lead generation campaigns?
5 Scenarios Where B2B Telemarketing is Still Winning
How to run an effective telemarketing campaign is a question we are asked almost daily, by marketers and salespeople. Why is the effectiveness of telemarketing and outbound in general such a hot topic? It's because people know that telemarketing can be a really powerful lead generation campaign technique, but only when targeted correctly. So how do you use telemarketing for maximum results?