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You’ve got Inbound Marketing leads. What next?
Your Inbound Marketing is going well, you've increased your web visitors, targeted prospects through social media, promoted helpful and compelling content via best-practise landing pages. What should you do next?
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Why Inbound Lead Generation Creates Better Sales
Businesses generating 60% of their leads online are two times more profitable than those generating less than 20% of their leads online. (Source: Hinge Research Institute) Inbound lead generation and inbound marketing work by helping your potential customer in a subject area they’re already interested in. In the world of the Internet, buyer’s self-educate. When they have a problem and need to diagnose the cause, their first stop is Google.