People say outbound lead generation is dead (cold calling and the like). You’ll also have heard a lot about inbound marketing and how buyers complete 57% of the buying process without salespeople. Here’s the rub, not only is outbound marketing alive, but in many ways it’s better than ever. Why? Because if you integrate them properly, Inbound Marketing makes Outbound more powerful. Learn how in our guide to hybrid marketing.
Mike Packman, 05 June 2015
People say outbound lead generation is dead (cold calling and the like). You’ll also have heard a lot about inbound marketing and how buyers complete 57% of the buying process without salespeople.
Here’s the rub, not only is outbound marketing alive, but in many ways it’s better than ever.
Why?
Because if you integrate them properly, Inbound Marketing makes Outbound more powerful. Learn how in our guide to hybrid marketing.