ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.
Kevin Barnes, 07 February 2022
ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.