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How to generate new leads by telling your story
How to generate inbound leads by telling your story.
Aristotle was an expert on inbound marketing lead generation! He wrote something relevant to anyone trying to win new customers with inbound, which can be summarised in three words: beginning; middle; and end.
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You’ve got Inbound Marketing leads. What next?
Your Inbound Marketing is going well, you've increased your web visitors, targeted prospects through social media, promoted helpful and compelling content via best-practise landing pages. What should you do next?
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Integrating Inbound Marketing with Outbound Sales is Essential
People say outbound lead generation is dead (cold calling and the like). You’ll also have heard a lot about inbound marketing and how buyers complete 57% of the buying process without salespeople.
Here’s the rub, not only is outbound marketing alive, but in many ways it’s better than ever.
Why?
Because if you integrate them properly, Inbound Marketing makes Outbound more powerful. Learn how in our guide to hybrid marketing.
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Why Inbound Lead Generation Creates Better Sales
Businesses generating 60% of their leads online are two times more profitable than those generating less than 20% of their leads online.
(Source: Hinge Research Institute)
Inbound lead generation and inbound marketing work by helping your potential customer in a subject area they’re already interested in.
In the world of the Internet, buyer’s self-educate. When they have a problem and need to diagnose the cause, their first stop is Google.
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How B2B Businesses are Failing Existing Customers
The average B2B business spends 75% of its sales and marketing budget targeting users (of its products or services) and procurement agents, the two groups who have the least say in purchasing decisions. When these organisations do engage executives or the C-suite, they do so by inviting them to large, expensive events (see Oracle!) that executive customers don’t have the time to attend.
