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Why Inbound Lead Generation Creates Better Sales
Businesses generating 60% of their leads online are two times more profitable than those generating less than 20% of their leads online.
(Source: Hinge Research Institute)
Inbound lead generation and inbound marketing work by helping your potential customer in a subject area they’re already interested in.
In the world of the Internet, buyer’s self-educate. When they have a problem and need to diagnose the cause, their first stop is Google.
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How B2B Businesses are Failing Existing Customers
The average B2B business spends 75% of its sales and marketing budget targeting users (of its products or services) and procurement agents, the two groups who have the least say in purchasing decisions. When these organisations do engage executives or the C-suite, they do so by inviting them to large, expensive events (see Oracle!) that executive customers don’t have the time to attend.
