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Updated: A Marketer's Guide to the New European Data Regulation (GDPR)
The European Data Protection Regulation has been published in their official journal and will pass into law in less than 2 years.
So what do you as a marketer need to know to stay safe and effective?
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What Marketers Need to Know About the New European Data Regulation
The European Data Protection Regulation is widely expected to pass, with some amendments, into European law as early as January 2018. This Regulation has the potential to radically alter the way business is done for all kinds of organisations, and not just in Europe.
Now is the time to begin preparations. The current proposal for data breach fines stands at €100Million, or 4% of global revenue, whichever is higher. Clearly, not many of us are in a position to absorb that kind of punishment. So what do you need to know?
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6 Secrets to Powerful Content that Wins Leads
If you've been trying to generate leads using inbound marketing, you'll already have learned that creating powerful inbound content takes a lot of work. Not just the work you put into individual pieces of content, but the intense schedule of blogging, social posting, content offers, emails etc. You need to be sure that your hard work will count, and that means attracting leads.
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5 Ways to Make Your B2B Nurture Emails Rock
Lead nurture is the process of building relationships with your prospects (potential customers) throughout their buying journey. One of the most economical ways to approach lead nurture is through email marketing. Here are 5 ways you can be sure that your B2B inbound lead nurture emails are winning deals.
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5 (Practical) Secrets to Awesome Inbound Marketing in 2016
2016 is coming and research shows that Inbound Marketing will be more important than ever as a lead generation tool. Here are 5 practical things you can do to stay ahead of the curve.
