Buyer's Journey Content Explained - Infographic
B2B Inbound content is at its most powerful when tailored to the buying stage of your audience. As a marketer, you’ll probably know about the Buyer’s Journey, but you may not be familiar with the different types of blog post and content you can offer at each stage.
We have put together this infographic, ‘Buyer’s Journey Content Explained’ to help you with this.
This is a quick reference guide to help you get started. The different types of content you use at each stage of the journey should be defined within your content strategy.
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