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How to make Inbound and Outbound Marketing Work Together as a Lead Generation Engine

How to make Inbound and Outbound Marketing Work Together as a Lead Generation Engine
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You’ll read a lot about how outbound is dead (cold calling and the like). You’ll also have heard a lot about inbound marketing and how buyers complete 57% of the buying process without salespeople.

Here’s the rub, integrate them effectively and Inbound Marketing makes Outbound more powerful.

  • Learn how inbound marketing supercharges outbound tactics like telemarketing and email so you can win more new customers
  • Improve your lead conversion
  • Start to build a process for integration straight away
  • Get sales and marketing working together towards common goals
  • Learn strategies for continuous improvement

Download your free eBook to discover how inbound and outbound combine to make a killer lead generation strategy.