Inbound Account Based Marketing (ABM): 7 Steps to Success
ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.
Planning Cluster Topics for Inbound Campaigns
Planning a digital content strategy can be difficult. Visualising how content fits together and influences the journey a lead will take through your website is critical. Using the Cluster Topic approach, where a central piece of content is supported by shorter, complementary topics designed to appeal to a range of related issues, is a powerful way of grouping content for everything from digital marketing campaigns to your website.
3 Essential GDPR Marketing Resources
GDPR compliance becomes a legal requirement on 25th May. If you're not ready, you need to start working towards compliance now. Struggling with where to start? Here are 3 essential GDPR compliance resources for marketing.
GDPR: What is a 'Lawful Basis' for Processing Personal Data
Fundamental to GDPR compliance for B2B and B2C organisations is that the Data Controller (the person at your organisation with legal responsibility for the processing of Personal Data) must have a Lawful Basis for processing that data. But what is a 'Lawful Basis' for processing under GDPR?
GDPR: A Quick Compliance Checklist
GDPR is fast becoming a hot topic, and many marketers who contact us are confused about their obligations. Here's a simple, clear checklist of the GDPR compliance steps you need to take.